Darren Luebke

Vice President

A 2004 Engineering graduate from South Dakota State University. Darren works part time handling all administrative responsibilities.

Our Team

Travis Luebke

President - Sales

An engineer from South Dakota State University. Travis is the primary salesman and handles all high school, college and business accounts.

Cal Luebke


Cal is a 1972 engineering graduate of South Dakota State University. He controls all production of products at the Parkston facility.

Betty Luebke

Betty works part time on new product design layouts. She also handles all billing and collection for the Parkston facility.

Etch USA takes great pride in the work we do and only produces top quality engravings. We thoroughly enjoy the work we do and the people we get to work with. Our expertise in the engraving business has made us growing name throughout the Midwest. We pride ourselves in our customer service and the personal connection we make with our customers, businesses, and schools we do business with. Customer satisfaction is our highest priority.

We provide our service to a wide variety of customers; businesses, retailers, schools, towns, churches, and private individuals.  We have an application for everyone. Some of the different projects we typically encounter are: fund raisers for high schools, college pride merchandise, anniversaries for cities & churches, business promotional; personal gifts for weddings, birthdays, anniversaries, holidays, religious events, and more;  - golf courses signs; business signs; memorials; to name a few.

Etch USA is constantly growing and adding new items and markets. In January of 2009 we set up a second office in OmahaNE. We work to regularly update our website and modify our practices to better serve our customers. With our continued success we hope for bright future.

We thank you for your interest and look forward to hearing from you in the future.